What is a Google Merchant Account?

 Google Merchant account is an online platform for the retail brands to create and manage the products Ads in the Google Ads. So, instead of relying on the text ads so as to promote your items, Google Merchant account allows you to create the visual products ads that entice the consumers to browse and click.

On Google Merchant account you can store and manage the information about the products you sell by uploading the product feed with all the relevant details such as images, descriptions, prices etc. Basically Google merchant account is a free merchant account that allow the e-commerce business owners to sell their products online via merchant bank credit card to their consumers. With Google merchant account gateway credit card processing you can manage all your Google interactions such as –

interactions such as –

. Accurate Google Shopping Listings –With Google merchant account, buyers searching for the products can see the business offerings in a catalogue form which may increases the visibility.

. Google AdWords Integration –Every product on the Google merchant account can be tied to the specific AdWords ads quickly and very easily. With the help of Google merchant account you are able to deploy the remarketing techniques very easily so as to remind the visitors of the previously viewed products.  

. Google Analytics Setup –Google analytics users can add the custom segment specifically for the Google merchant account hit, which may help you to keeps its stats separate from the other hits.

. Online Product Reviews –With Google merchant account you are able to integrate the public reviews of the products into the listings, with their star ratings visible as part of the listings. The products that have 4.5 and 5 star ratings receive the preferential placements on the Google.

. Direct Website Funnels –With Google merchant account, buyers clicking on the public listings can be taken directly to its store page on their e-commerce website.

. Google Local Search Integration –With Google merchant account, we are able include the geographical tagging listings which can direct the buyers to nearby local stores.